The Kannada horror-comedy film Su From So has achieved significant commercial success and has now locked in its post-theatrical journey by securing streaming rights on the OTT platform JioHotstar.
Box office breakout
Released on 25 July 2025, Su From So emerged as a surprise hit from the regional cinema circuit. Made on a modest budget, the filmโs viral word-of-mouth and strong audience response propelled it to a box-office gross of around โน115 crore worldwide.
This milestone marks a notable achievement in Kannada cinema, underlining the filmโs mass appeal beyond just the home market.
Digital rights deal & OTT plans
Following its theatrical run, Su From So has sealed a deal for its digital and satellite rights. Reports indicate that the filmโs streaming and broadcast rights were sold for approximately โน5.5 crore + GST.
The streaming rights have been acquired by JioHotstar, making the platform the post-theatrical home of this blockbuster.
The OTT premiere date is set for early September 2025.
Why this matters
- Regional success turning digital opportunity: Su From Soโs robust box-office performance created a leverage point to negotiate favourable digital rights โ showing regional films can command meaningful OTT cycles.
- Platform win for JioHotstar: Acquiring a high-growth regional hit bolsters JioHotstarโs regional-language catalogue, helping reach deeper into Kannada-speaking audiences.
- Profitability for makers: With theatrical collections in triple digits and a decent digital rights deal, the return on investment for the producers looks very healthy.
- Trendsetter for/signal to Kannada industry: The success may set a precedent that well-made regional films can break out, making both theatrical and digital markets viable.
Key credits & background
- Directed by J. P. Thuminad, making his debut.
- Features lead performances by Raj B. Shetty (also one of the producers) and Shaneel Gautham among others.
- Produced under the banner of Lighter Buddha Films.
- Set in the coastal village of Marlur near Someshwara, the story blends supernatural elements with comedy and social commentary.